Make no mistake if you have any kind of expertise in any specialized area of knowledge, you can coach people online. There are many different channels you can use from courses, to blogs and groups to podcasts and so much more.
You have to understand that we live in the modern world where specialization is extremely important. People simply tend to become one-dimensional as far as their personal expertise and knowledge are concerned.
We tend to develop tunnel vision. Maybe we’ve been working at a certain place doing certain things for an extended period.
We start to get locked in to that type of thinking as well as we end up restricting our knowledge to a narrow band of information. This happens across the board.
Paradoxically enough, the more information we come across on the Internet, the more uncertain we become. We know that a lot of this information is correct. We know that a lot of the data we can pick up online are spot on.
The problem is we do not have the time to actually become experts in these because we’re too focused on becoming experts in another subject or in another area of our life. This is why there’s a big demand for online coaches. You only need to be good enough in one particular subject and people would pay you to coach them.
Of course, this depends on the niche. Some niches don’t really need much ____. You really don’t need to show up on a webcam to coach people on a one-to-one basis. In many cases, people interested in certain types of information only need to go to blogs that specialize in that topic.
However, in certain types of niches like affiliate marketing, setting up successful businesses online, learning how to flip businesses, or learning how to master Photoshop or other specialized pieces of software, there is quite a demand for online coaches. It’s very easy for people to get excited about coaching. Believe me there is a tremendous amount of opportunity.
Unfortunately, if you go about trying to set up your own online coaching business the same way as everybody else, chances are you will probably fail.
I know that sounds harsh. I know that’s the kind of thing you probably don’t want to hear. Believe me I’ve tried to say it as gently as possible.
However, let’s get real here. You need a wake-up call. If you set up your business the same way as other online coaches, chances are very high that you’re not going to get the results that you’re looking for, far from it.
If you want to truly succeed as an online coach, you need to build a solid brand. You have to give people a reason to seek you out.
You have to establish why people should listen to you instead of the other self-proclaimed gurus and experts in your field. Why should they beat a path to your door when it seems that there are so many other experts talking about the same thing?
The most important way to do this is, of course, is to develop a brand. This is why you need to stand out as an online coach. If you can’t manage to do this, your dreams of building a successful online coaching business is pretty much dead in the water.
You can pretty much kiss those plans goodbye.
The secret to become a successful coach is to see how others have done it then apply there format to your own Coaching business. here is one I found called Luisa Zhou. Here is a little from her and you can read more here
What type of online coach can you be?
When I first got started as a coach, I didn’t have a clear path laid out for me. Instead, it took some trial and error before I found the right business. What it came down to was that I looked at my past experiences and how I could best deliver results to my clients.
The point is this: There are thousands of niches you can work in. To make it as easy as possible for you to get started, you should choose a niche that you already have some experience in.
For example, as a recruiter, the most logical choice would be career coaching. But you’re not limited to your professional experience. Instead, you can look at results you’ve achieved, like health results (health coaching), relationship results (relationship coaching) or parenting experience (parenting coaching).
I talk more about choosing a niche in this short video: